Labor to outspend Coalition on social media ahead of May 21 poll

Anthony Albanese will reportedly commit a record $24.3 million to social media advertising in the lead-up to the May 21 election, outspending the Coalition by a significant margin.

Albanese is expected to announce the commitment in a speech in Sydney on Thursday, where he will outline Labor's plans to invest in "the future of Australia's digital economy" and "make Australia a world leader in the digital age."

The investment will be used to fund a range of social media advertising campaigns, including those targeting young voters and voters in key marginal seats.

Labor has identified social media as a key battleground in the upcoming election, and the party believes that a significant investment in social media advertising will give it a competitive edge.

The Coalition is also expected to spend heavily on social media advertising in the lead-up to the election, but it is unlikely to match Labor's commitment.

The 2022 Australian federal election is scheduled to be held on Saturday, May 21, 2022. It will be the 47th parliamentary election since federation in 1901.

The incumbent Liberal-National Coalition government, led by Prime Minister Scott Morrison, will face a challenge from the opposition Australian Labor Party, led by Anthony Albanese.

The election will be held for all 151 seats in the House of Representatives and 40 of the 76 seats in the Senate.

The Coalition has held government since the 2013 federal election, and Morrison has been Prime Minister since August 2018.

Albanese has been Leader of the Labor Party since May 2019.

The election will be closely contested, and the outcome is likely to be decided by a small number of marginal seats.

The Coalition is campaigning on its record of economic management and national security, while Labor is campaigning on its plans to address climate change and inequality.

The election is expected to be one of the most expensive in Australian history, with both major parties expected to spend heavily on advertising and campaigning.